With the theme of celebrating the "coexistence" of various regions, cultures, and music, Asia's greatest global music awards 2017 Mnet Asian Music Awards (#2017MAMA) completed its spectacular events in Vietnam, Japan, and Hong Kong. Twitter delivered a fresh look at the 2017 MAMA this year again through its livestream service. K-Pop fans across the globe responded with more than 42 million Tweets, breaking the record of 22 million Tweets from the previous year's 2016 MAMA, and making a mark in Twitter history. Since December 1, conversations about the 2017 MAMA took place on Twitter. The official hashtags #2017MAMA and #MAMARedcarpet topped the list of trending tweets in Korea and abroad, further fueling the intense energy of K-Pop this season. Many keywords related 2017 MAMA were trending globally, demonstrating the power of Twitter as the channel of communication and exchange for K-Pop fans across the globe. This year also marked the first time that the MAMA red carpet event was live-streamed on a special Twitter live page, live.twitter.com/2017MAMA. Fans across the world voted for their famous star to win the Best Asian Style Awards, which recognized the best dressed artist on the red carpet. Fans voted by Tweeting the name of their pick with the hashtag #MAMARedcarpet, and the Tweets were tallied to select a winner. The honor of the Best Asian Style Awards went to EXO CBX (@weareoneEXO) during the vote in Japan and to BTS (@BTS_twt) in Hong Kong. The hashtag #MAMARedcarpet was Tweeted more than 22 million times during the voting period, placing the hashtag and keyword related to the Best Asian Style on the list of worldwide trending Tweets. Also this year, Twitter used its live-streaming application Periscope to broadcast the situation in the Twitter #BlueRoom on the backstage of 2017 MAMA. In the Blue Room, the artists had the chance to finish saying what they wanted to deliver to the fans. In addition to the Blue Room on the backstage, there was another Twitter Booth where the fans could visit to take photos and videos, for a uniquely fun experience. @TwitterKorea created Moments with all exclusive content on Twitter. For the K-Pop fans who could not make it to the event in person, 2017 MAMA posted fresh photos and video on it official Twitter account (@MnetMAMA). The video showing the stage performance of BTS (@BTS_twt) was Retweeted nearly 12.9K times, while other spectacular performances including those by EXO (@weareoneEXO), GOT7 (@GOT7official), and Dynamic Duo & Chen (@amoebakorea, @gaekogeem) were also eagerly praised by the fans. K-Pop fans across the world showed on Twitter how they enjoyed 2017 MAMA in their own unique ways. The fans not only shared the stage performance and award ceremony in real-time, but also edited the key moments that they want to treasure after the live broadcast. They added their own commentary to such fan-made footage to create an entirely new content.
The 2017 MAMA was made even more exciting thanks to Twitter providing a wide range of things to see and a platform for fans to communicate with each other. If you missed the live broadcast of the 2017 MAMA or want to relive the exciting experience, you can visit the official MAMA Twitter account (@MnetMAMA).
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Soompi and Twitter Launch Global Fan Art Competition
To Celebrate EXO’s One Million Follower Milestone Stand a chance to win one of ten exclusive @weareoneEXO ultimate fandom packages Singapore, 6 September 2017 – Twitter is the best place to see what’s happening in the world of KPop and to talk about it. With sponsorship from Twitter, Soompi, the leading source for Korean pop culture, news and fandom, announced the launch of a global fan art competition for EXO fans to celebrate @weareoneEXO Twitter account which reached one million followers in the first two months since its official launch on July 8, 2017. EXO-Ls around the world are invited to express their love for their favourite group with fan art submissions for a chance to win one of ten exclusive ultimate fandom packages including a set of EXO albums and other EXO merchandise. From today to 13 September 2017 (2359hrs, KST), fans can turn their love for EXO into action by Tweeting a photo or digital image of their original fan art from their personal account to @soompi with the hashtag #EXOFanArt. The top 20 fan art pieces will be selected based on the highest volume of engagement on their hashtagged Tweets (i.e. highest number of Likes, Replies and Retweets combined). Soompi will then select the final 10 winners based on originality and creativity. The winners will be announced on 15 September 2017 and will be rewarded with a limited edition @weareoneEXO prize box each, along with having their fan art featured around the world on Twitter. Stay updated on the latest happenings and conversations for this exciting global fan art competition by searching for #EXOFanArt hashtag on Twitter. Follow the official @weareoneEXO Twitter account to get the latest news about the Kpop group. Here are the top three most Retweeted Tweets for @weareoneEXO Twitter account on its journey to one million followers: EXO LAUNCHES OFFICIAL TWITTER ACCOUNT WITH MORE THAN 11 MILLION TWEETS WORLDWIDE Follow EXO (@weareoneEXO), catch their new teaser video launched with Twitter’s Instant Unlock feature and Tweet with the EXO Twitter emoji using the hashtags #EXO, #엑소, #TheWarEXO or #KoKoBop Seoul, South Korea, 10 July, 2017 – Leading K-Pop band EXO (@weareoneEXO), who is about to comeback with a new album in mid-July, has launched their official Twitter account on 8th July. The debut was met with an extraordinary welcome of more than 11 million Tweets from fans around the world, propelling the hashtags #EXO and #KoKoBop onto the Global Trends on Twitter. Even before their official Twitter account was launched, EXO has always been popular and much loved by their fans on Twitter, with fans worldwide generating an average of more than one million Tweets a day. Last year, EXO topped the list of the Top Trending Artists on Twitter, trumping top global artists such as Justin Bieber and One Direction. Top Trending Artists in 2016 on Twitter: 1. #Exo 2. #Jimin 3. #Prince 4. #JustinBieber 5. #DavidBowie 6. #OneDirection 7. #Bambam 8. #Beyonce 9. #Jin 10. #Jungkook With the launch of their official Twitter account (https://twitter.com/weareoneEXO), EXO posted their very first Tweet on 8th July, 10:26 pm (KST). EXO also used Twitter’s ‘Instant Unlock’ feature to unveil their new album teaser videos on Twitter before the comeback. ‘Instant Unlock’ is a feature that allows users to view special videos and content by engaging with a Tweets. EXO is the first Korean account to use this functionality. At around midnight on the next day, 9th July, a teaser video featuring EXO’s Kai was unveiled and the Tweet volume jumped once again. Fans of EXO raved, expressed their excitement and shared their anticipation for upcoming teaser videos featuring the rest of the EXO members, generating more than 3.7 million Tweet conversations overnight. In celebration of the launch of EXO’s official account as well as to help fans around the world share their cheer at EXO’s comeback album, Twitter has created a special emoji for EXO. This special emoji will appear on all Tweets using the hashtags, #EXO, #엑소(EXO), #TheWarEXO and #KoKoBop for a month, from 8th July, 9:30pm to 8th August, 9:30pm (KST). 엑소 , 사랑하자! The Official Launch of |
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